Flowers Dartford GDPR Privacy Policy

Name: MESMERIZING HARMONY
Brand: Flowers Dartford
Price: 49.00 GBP
Availability: InStock

Who This Privacy Policy Applies To

This Privacy Policy sets out how Flowers Dartford collects, uses, processes, and protects your personal data when you place orders with us from Dartford and the surrounding districts. The policy is written to comply with the General Data Protection Regulation (GDPR) and UK data protection laws. By using our services as a customer in these areas, you acknowledge and agree to the practices described in this document.

What Personal Data We Collect

To fulfil orders and provide the best possible service, we collect and process the following types of personal data:

Identification Data: Name, address (including delivery and billing addresses), and geographical location relevant to order fulfilment.
Contact Information: Phone number and, if provided, email address for communication regarding orders and deliveries.
Order Details: Records of the orders you place, including delivery instructions, special requests, and contents of your orders.
Payment Information: Details necessary to process payments, such as the last four digits of card numbers, payment transaction identification, or proof of payment. We do not store full payment card details, as payments are processed securely by third-party providers.
Correspondence: Any communications between you and Flowers Dartford, including feedback and complaint details.
Website Usage Data: Information automatically collected when you visit our website, such as browser type, IP address, time and duration of your visit, and browsing behaviour. This helps us improve our digital services and user experience.

Lawful Basis for Processing Your Data

We process your data only where there is a lawful basis under GDPR. These may include:

Contractual necessity: Processing your data is required to fulfill our obligations when you place an order (e.g., delivering flowers to the recipient).
Legitimate interests: We may process your data to improve our products, prevent fraud, or to maintain quality and safety of our services, except where such interests are overridden by your fundamental rights and freedoms.
Legal obligations: Where required, we may process your data to comply with UK laws or regulations, such as tax or accounting requirements.
Consent: If you opt in to receive marketing communications or newsletters, we process your data based on your explicit consent. You may withdraw your consent at any time.

How We Use Your Information

Your personal data is used for the following purposes:

To process, confirm, and deliver your orders accurately.
To communicate with you regarding your order status, delivery, or any necessary clarifications.
To facilitate secure payment transactions via our authorised payment processors.
To respond to your enquiries, feedback, or complaints.
To comply with applicable laws or to respond to lawful requests by public authorities.
To analyse website usage and improve our services, products, and customer experience.
With your explicit consent, to provide you with news, offers, and promotions relating to Flowers Dartford services.

Who Processes Your Data: Processors and Sub-processors

Flowers Dartford may share certain data with trusted third-party processors solely to deliver our services or for other purposes outlined in this policy:

Payment Processors: To securely process your payments, we use established third-party payment service providers that handle your payment data according to their own security and compliance standards.
Delivery Services: If necessary, we may pass address and contact details to reliable delivery partners to ensure your order reaches the correct recipient.
IT and Web Hosting Providers: Service providers supporting our technical infrastructure may have incidental access to your data, but only under strict contractual obligations to protect your information.

All processors are carefully selected for their commitment to data protection, and agreements are in place to ensure they only process your data according to our instructions and in compliance with GDPR.

How Long We Keep Your Data

Your personal data is kept for no longer than is necessary for the purposes for which it was collected:

Order Data: Retained for up to 7 years to comply with legal, tax, and accounting requirements, after which it is securely deleted or anonymised.
Marketing Data: Kept until you withdraw your consent or opt out of receiving communications, whichever is sooner.
Correspondence: Held for up to 2 years from the date of last interaction, unless required for ongoing dispute resolution or legal purposes.

After the expiration of these periods, your data is securely deleted or destroyed.

Your Rights Under GDPR

As a customer, you have the following rights regarding your personal data:

Right to Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You may ask us to correct or update inaccurate or incomplete personal data.
Right to Erasure: You have the right to request deletion of your personal data when it is no longer necessary or where you have withdrawn consent.
Right to Restrict Processing: You may request limits on how we use your data in certain circumstances.
Right to Data Portability: Where lawful, you can obtain your data in a commonly used format for your own use or to transmit to another service provider.
Right to Object: You may object to processing based on legitimate interests, or direct marketing, at any time.
Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
Right to Complain: If you are concerned about how your data is handled, you may lodge a complaint with the UK Information Commissioner's Office (ICO).

Data Security

We implement technical and organisational measures to safeguard your personal data against unauthorised access, disclosure, alteration, or destruction. Access to your data is restricted to authorised staff and trusted partners who require it to perform their roles.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time in response to operational, legal, or regulatory changes. The latest version will always be available to our customers. Please revisit this page periodically to stay informed about our privacy practices.

Contacting Us

If you have questions or concerns about how your personal data is handled, or if you wish to exercise any of your rights under GDPR, please contact Flowers Dartford through the channels provided on our website or in your order confirmation documents.